New #CarnivalisCalling campaign heats up Antigua Carnival

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As the excitement continues to build for Antigua’s Carnival, ‘The Caribbean’s Greatest Summer Festival’, the Ministry of Education, Sports & Creative Industries, in conjunction with the Antigua and Barbuda Festivals Commission (ABFC), is excited to launch its Social  Media takeover campaign, #CarnivalIsCalling, for the 2023 Carnival season. 

The #CarnivalIsCalling campaign is the clarion call for all Carnival aficionados, stakeholders, practitioners, participants and enthusiasts to fully immerse themselves in the activities leading up to and during Antigua’s Carnival.  

#CarnivalIsCalling asks you to answer the call for Mas, Music and Creativity Antigua  Carnival 2023. 

Carnival lovers are encouraged to use the campaign hashtag across social media,  highlighting their preparations for the summer festival, whether it ranges from – practising stilt-walking, singing the latest soca song, attending the calypso tent, choosing their favourite costume, supporting their pageant contestant, attending the pre-carnival fetes,  showcasing their dance moves, or their favourite costumes. 

The #CarnivalIsCalling campaign will be supported by popular entertainers whom the  Ministry has called upon to spread the Carnival excitement and spirit throughout their networks. The entertainers include.  

Steve IBIS Freeland Jr. – @steveibis 

Mongoose – @Mangoosestudio  

Dennis Menace Roberts – @Meance_xl 

Island Prince – @islandprince268 

Billy King Warrior – @kingwarrior 

Leanda-Ann Norville – @Leandanorville 

Lyricks Man – @lyricksman 

Claudette CP Peters – @ Cpthediva 

Mario Benjamin – @fetetracker 

The carnival influencers will be sharing with their audiences how they are answering the carnival call while incorporating Antigua Carnival messaging into their respective posts.  

Steven IBIS Freeland, Influencer, excited to exercise his role as the newly appointed influencer, took to the Streets of St. John’s in a Carnival costume to call out persons to answer the call to Carnival. Freeland was also seen on social media showcasing his stilt walking skills amongst cultural performers.  

For more information on the Antigua Carnival, @antiguafestivalsofficial

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