By Kisean Joseph
The cheerful sound of bells and the sight of red kettles returned to Antigua and Barbuda’s streets and businesses as the Salvation Army launched its annual Christmas Kettle campaign yesterday.
The Christmas Kettle campaign, recognized worldwide by its distinctive red kettles and volunteer bell-ringers, aims to raise funds that directly support various community programs throughout the year. These initiatives include providing food hampers to struggling families, offering assistance with utility bills, and ensuring children from disadvantaged backgrounds can experience the joy of Christmas through toy distributions.
A cherished tradition that has brought hope to the less fortunate for nearly 50 years, the distinctive sound of bells accompanying the red kettles has served as a reminder that small acts of kindness can create significant change in the lives of others.
“This campaign represents more than just fundraising – it’s about maintaining a legacy of compassion that has touched countless lives in our communities,” said Salvation Army Secretary Valerie Gonsalves-Barreiro during the launch ceremony, as she emphasized how the initiative has evolved from its humble beginnings to become a cornerstone of holiday giving in the twin-island nation.
“Last year’s campaign helped us serve families, but the need continues to grow,” she said. “Every dollar dropped into our kettles translates into real support for someone in our community who might otherwise go without basic necessities.”
The campaign will feature volunteers stationed at key locations across the island, including popular shopping areas and supermarkets. Local businesses have already pledged their support, with several offering their premises as collection points for the iconic red kettles.
This year’s campaign comes at a crucial time as many families continue to face economic challenges. The Salvation Army reports an increased demand for their services, making public support more critical than ever.
Residents are encouraged to contribute whatever they can when they spot the red kettles. Additionally, the organization has introduced digital payment options to make donating more convenient for some contributors.
The Christmas Kettle campaign will run through December 24th, with all proceeds directly supporting local community programs.
Those interested in volunteering as bell-ringers or making larger donations are invited to contact the Salvation Army’s headquarters located at the corner of Long Street and Corn Alley.
