The Antigua and Barbuda Tourism Authority (ABTA) will be hosting a private screening of the hit reality business documentary series, The Apprentice at The Royalton today.
Earlier this month, the ABTA welcomed the fact that the British Broadcasting Corporation (BBC) was to feature Antigua and Barbuda in its first full episode of The Apprentice which aired on 5 January.
With an increase in tourism arrivals, the show will ensure the country will remain in the minds of British travellers tuning in when making their holiday decisions, according to the ABTA press statement.
“There is a lot of excitement for Antigua and Barbuda amongst viewers of the show, who have spotted the teaser and recognised the destination,” said Tourism and Investment Minister, Charles Fernandez.
“Our welcoming people, warm weather, turquoise waters, fantastic cultural sites, amazing restaurants, and unique experiences are going to be splashed across television screens in homes throughout the UK.
“This is a huge promotion to start off the year and is the momentum that we will continue to build on as we promote Antigua and Barbuda throughout 2023,” he added.
Meanwhile, Director of Tourism UK & Europe for the Antigua and Barbuda Tourism Authority Cherrie Osborne said: “We are absolutely delighted to share the culmination of years of planning and hard work and would like to thank all our partners who worked together to make this partnership a reality.
“After two years of travel restrictions tourism has never been more important, and so inspiring travel to Antigua and Barbuda is not only a top priority for the Tourism Authority, but imperative to the islands’ successful growth and rebound.”
This new season of the show will see 18 contestants compete to become the next business partner of Lord Alan Sugar, one of the UK’s business magnates whilst competing on island in a series of tourism tasks.
After more than two years of planning, the new series saw contestants, judges Karen Brady and Claude Littnera and several crew members, talent and contributors on the island shooting the hour-long episode for 4 days.
Contestants were split into two teams, Boys vs Girls and were tasked with promoting island tours and excursions.
The girls chose the sea excursion, a catamaran ride with Tropical Adventures that includes some luxury touches, whilst the boys chose a cultural, historic tour of UNESCO World Heritage Site Nelson’s Dockyard.
After learning from our on-the-ground experts, the teams went about making deals with local partners and selling excursions to regular tourists.
