By Kisean Joseph
CIBC Caribbean is set to host its 13th annual Walk for the Cure, a flagship fundraising event that has seen remarkable growth and adaptation over the years.
Natasha Charles, walk manager for the project, shared insights into the event’s evolution and its significant impact on cancer awareness and support in Antigua and Barbuda. Despite challenges posed by the Covid-19 pandemic, the initiative has shown impressive resilience and creativity.
In 2021, when traditional walks were impossible, the team pivoted to a “Drive for the Cure” which raised an impressive EC$45,000. The following year saw further innovation with “Hike for the Cure” and “Music for the Cure” events, resulting in EC$65,000 raised. In 2023, with the return of the traditional walk, fundraising reached a record-breaking EC$90,000.
“We have touched a lot of people,” Charles said, emphasising the growing public engagement and awareness. “More persons are aware of this very important initiative, and they have gone out of their way to support us each year.”
The funds raised benefit two primary partners, namely Breast Friends and the Oncology Department of the Sir Lester Bird Medical Center. These collaborations have been crucial in providing support for cancer patients and survivors, as well as improving treatment facilities. “The more we raise, the more support we can offer to these groups,” Charles explained.
This year’s walk is scheduled for October 12, 2024, aligning with Cancer Awareness Month. The event will start from the West Indies Oil Playing Field at 3pm, along a route that includes Friars Hill Road, Blue Waters, and Mable Hill Road. Charles highlighted the decision to change venues this year to “keep it fresh” and target different communities, ensuring widespread awareness across Antigua.
In addition to the main walk, CIBC Caribbean continues to diversify its fundraising efforts. A “Raffle for the Cure” is currently ongoing, with tickets available for EC $5 at the Old Parham Road branch. Prizes include an overnight stay at Galley Bay, electronics from various sponsors, and food vouchers, among others.
Looking ahead, Charles revealed plans for a “Gala for the Cure” later in the year, which aim to cater to different audiences and expand their reach. “Every year we try and add something new,” she said, emphasizing the team’s commitment to innovation and growth.
The Walk for the Cure has set an ambitious target to exceed last year’s total, and Charles stressed the importance of community and corporate support in achieving this goal.
“Whatever you contribute to the CIBC Caribbean Walk for the Cure, all the proceeds are being donated to these two support groups that have gone out of their way to provide good support for persons affected by cancer,” she said.
As CIBC Caribbean’s Walk for the Cure enters its 13th year, it stands as a testament to the power of community engagement in the fight against cancer. Through adaptability, partnership, and unwavering commitment, the initiative continues to make a significant impact on cancer awareness and support in Antigua and Barbuda, with hopes of even greater achievements in the years to come.
